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GTM Revenue Consulting

I partner with VCs and their portfolio companies at critical GTM inflection points — from product-market fit to scaling past $250M ARR.

With hands-on experience as CRO and VP Revenue at Series B–C startups, seven years at Dropbox including the HelloSign acquisition, and a European-born, US-based perspective, I bring an operator's lens to revenue strategy.

Let's Talk GTM
"You do not rise to the level of your goals. You fall to the level of your systems."

What I Help With

Aligning GTM Forecast with Financial Models

Ensure your revenue plan maps directly to board-level financial models, capital allocation, and fundraising milestones.

Creating & Improving Forecast Methodologies

Build bottoms-up and tops-down forecasting frameworks that give leadership real confidence in pipeline and revenue predictions.

Choosing the Right GTM Motion

PLG, sales-assist, outbound, or hybrid — select and sequence the right motions for your stage, market, and product.

Hiring Your First Revenue Team Members

Define ideal profiles, comp structures, and interview processes for your first AEs, SDRs, and revenue leaders.

Modernizing GTM Operations for the AI Era

Turn strategy into executable, AI-augmented playbooks — embedding automation and AI tools into workflows, processes, and team cadences.

Defining the Right KPIs to Measure

Cut through vanity metrics and identify the leading indicators that truly predict revenue health and growth trajectory.

Track Record

Jaakko Iso-Järvenpää

$10M – $250M+ Revenue Scaling

Scaled companies across the full growth arc from early traction through IPO readiness, in both product-led and sales-led environments.

CRO & VP Revenue Experience

Held executive revenue roles at Series B–C companies, owning the full funnel from pipeline generation to closed-won and expansion.

7 Years at Dropbox + M&A

Led global, cross-functional initiatives at scale and played a key role in the HelloSign acquisition and post-merger integration.

Full GTM Playbook

Deep hands-on experience across PLG, sales-assist, and pure outbound motions — and knowing when to deploy each.

Transatlantic Reach

European-born with 8 years in the US. Adept at bridging cultures and leading multicultural teams across time zones.

Operator + Coach

Analytical, systems-thinking operator with high EQ. Certified in leadership coaching and the Enneagram framework.

Let's Talk

Book a free 30-minute call to discuss your portfolio's GTM challenges. No pitch, no pressure — just an operator's perspective on your revenue strategy.

Book a Free Call